77up Privacy Policy

01 Who We Are

This Privacy Policy applies to the 77up online gaming platform, accessible at 77up.cam (the "Platform"). Throughout this document, "77up," "we," "us," and "our" refer to the operators of the 77up platform. "You," "your," and "Player" refer to any individual who visits, registers on, or uses any part of the 77up platform.

77up operates as an online casino and sports betting platform serving Filipino players across Metro Manila, Cebu, Davao, Quezon City, Makati, and the wider Philippines. We are committed to protecting the privacy and personal data of every player in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules and regulations, as enforced by the National Privacy Commission (NPC) of the Philippines.

By creating a 77up account or using any part of our platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, processing, and use of your personal data as described herein. If you do not agree with this Privacy Policy, please discontinue use of the platform immediately.

02 Data We Collect

77up collects personal data that is necessary, relevant, and proportionate to the purposes for which it is processed. The categories of personal data we collect are described in the table below.

Data We Do Not Collect

77up does not collect or store full credit or debit card numbers, CVV codes, or online banking login credentials. Payment transactions processed through GCash, Maya, BPI, BDO, Metrobank, and other payment providers are handled directly by those providers' secure payment gateways — 77up only receives transaction confirmation and the account name associated with the transaction.

03 How We Collect Your Data

77up collects personal data through several distinct channels, each of which is described below:

Direct Collection

Data you provide to us directly when you:

• Register a new 77up account by completing the sign-up form with your name, email, mobile number, and date of birth.
• Complete the KYC verification process by uploading government-issued identification documents and a proof-of-address document.
• Make a deposit or request a withdrawal by selecting a payment method and initiating a transaction through the 77up cashier.
• Contact 77up customer support through live chat, email at [email protected], or any other official support channel.
• Participate in a 77up promotion by opting in and providing any required information specific to that promotion.
• Update your account profile, change your password, or adjust responsible gaming settings.

Automated Collection

Data collected automatically when you use the 77up platform, including:

• Your IP address, device fingerprint, and browser type collected at login and during active sessions for security and fraud detection purposes.
• Game logs and betting records generated automatically by our gaming platform each time you place a bet, spin a slot, or join a live dealer table.
• Session duration and activity timestamps recorded by our servers during each visit.
• Cookies and similar tracking technologies as described in Section 7 of this Privacy Policy.

Third-Party Sources

On occasion, 77up may receive personal data about you from third parties, including:

• Identity verification service providers engaged by 77up to validate KYC documents and confirm your identity.
• Fraud prevention and anti-money laundering screening services that cross-reference your details against sanctions lists and watchlists as required by Philippine AML law.
• Payment processors who provide transaction confirmation data to 77up once a deposit or withdrawal is completed.

04 Why We Use Your Data

77up processes your personal data only for specific, legitimate purposes. We do not use your data in any way that is incompatible with the purposes listed below:

• Account Creation and Management: To create, maintain, and manage your 77up player account, including authenticating your identity at login and enabling access to our full suite of casino and sports betting services.
• KYC and Age Verification: To verify that you are at least 21 years of age, as required by PAGCOR regulations and Philippine gambling law, and to confirm your identity before withdrawal privileges are activated.
• Payment Processing: To process deposits and withdrawals through your chosen payment method (GCash, Maya, BPI, BDO, Metrobank, InstaPay, PesoNet, 7-Eleven CLiQQ, GrabPay, QR Ph, Coins.ph, or USDT TRC20) and to maintain accurate transaction records.
• Regulatory Compliance: To fulfil our obligations under Philippine anti-money laundering (AML) laws, PAGCOR requirements, and the Data Privacy Act of 2012, including the reporting of suspicious transactions where legally required.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, account takeovers, bonus abuse, and other prohibited conduct as defined in our Terms & Conditions.
• Responsible Gaming: To monitor gaming activity patterns and identify players who may be showing signs of problem gambling, and to support the delivery of responsible gaming tools such as deposit limits, self-exclusion, and session time reminders.
• Customer Support: To respond to your queries, resolve disputes, and provide assistance through our live chat and email support channels.
• Platform Improvement: To analyse aggregated usage data and improve the performance, security, and overall user experience of the 77up platform.
• Promotional Communications: To send you bonus offers, promotional notifications, and account-related communications where you have opted in to receive such messages. You may opt out at any time through your account settings.

05 Legal Basis for Processing

Under the Data Privacy Act of 2012, 77up processes your personal data on the basis of one or more of the following lawful grounds:

• Contractual Necessity: Processing is necessary for the performance of the contract between you and 77up — specifically, the delivery of online gaming services, management of your player account, and processing of your financial transactions.
• Legal Obligation: Processing is required to comply with a legal obligation applicable to 77up, including AML/CTF reporting obligations, PAGCOR regulatory requirements, and obligations under the Data Privacy Act of 2012.
• Legitimate Interests: Processing is necessary for the legitimate interests of 77up, including fraud prevention, platform security, responsible gaming monitoring, and service improvement — provided these interests are not overridden by your data protection rights.
• Consent: For certain processing activities — such as sending promotional communications and setting non-essential cookies — 77up relies on your freely given, specific, and informed consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

06 Data Sharing & Third Parties

77up does not sell your personal data. We only share your personal information with third parties where strictly necessary and under appropriate data protection safeguards. The categories of third parties with whom 77up may share your data are:

• KYC and Identity Verification Providers: Licensed identity verification service providers engaged to authenticate government-issued IDs and confirm player identity during the KYC process.
• Payment Processors: GCash, Maya (PayMaya), GrabPay, BPI, BDO, Metrobank, InstaPay, PesoNet, 7-Eleven CLiQQ, Coins.ph, and cryptocurrency network operators — solely for the purpose of processing your deposit and withdrawal transactions.
• AML Screening Services: Third-party anti-money laundering and sanctions screening providers engaged to fulfil our obligations under Philippine AML law. These providers check your details against relevant watchlists and databases.
• Game Software Providers: Licensed third-party game providers who supply the casino games, live dealer tables, slots, bingo, and fishing games available on 77up. These providers may process technical session data necessary to deliver their games.
• IT Infrastructure and Security Providers: Cloud hosting, cybersecurity, and platform infrastructure providers who maintain the technical systems on which 77up operates, subject to strict data processing agreements.
• Regulatory Authorities: PAGCOR, the National Privacy Commission, and other Philippine government agencies where 77up is legally required to disclose information — for example, in connection with a regulatory investigation, court order, or mandatory AML report.

International Data Transfers

Some of our third-party service providers operate outside the Philippines. Where personal data is transferred internationally, 77up ensures that appropriate safeguards are in place in accordance with the Data Privacy Act of 2012 and NPC guidelines, including contractual data protection clauses that require the recipient to maintain data security standards equivalent to those required under Philippine law.

07 Cookies & Tracking Technologies

77up uses cookies and similar technologies (such as web beacons and local storage) to make the platform function correctly, keep your session secure, and understand how players use our site so we can continue to improve it.

Types of Cookies We Use

• Essential Cookies: These are strictly necessary for the 77up platform to operate. They manage your login session, maintain security tokens, and prevent cross-site request forgery attacks. Without these cookies, you cannot log in or use any platform features. These cookies cannot be disabled.
• Functional Cookies: These cookies remember your preferences on the platform — such as your preferred language, last visited game category, and responsible gaming settings — so you don't have to reconfigure them on each visit.
• Analytics Cookies: We use privacy-respecting analytics tools to understand aggregate traffic patterns, popular game categories, and page performance. Analytics data is processed at the aggregate level and is not used to identify individual players.
• Security Cookies: These cookies support our fraud detection systems by helping identify unusual session behaviour, multiple account attempts, or other suspicious patterns that may indicate account takeover or fraudulent activity.

Managing Cookies

You can configure your browser to refuse cookies or to alert you when cookies are being set. However, please note that disabling essential cookies will prevent you from logging in to your 77up account and using core platform features. Instructions for managing cookies are available in your browser's help documentation.

77up does not use third-party advertising cookies or cookies that track your behaviour across unrelated websites for the purpose of building advertising profiles.

08 Data Security

77up implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:

• TLS/SSL Encryption: All data transmitted between your device and 77up.cam is protected using Transport Layer Security (TLS) encryption. The padlock icon in your browser confirms that your connection is secure.
• Encrypted Data Storage: Sensitive personal data, including KYC documents and financial transaction records, is stored in encrypted form on our secured servers. Encryption keys are managed under strict access controls.
• Access Controls: Access to personal data within 77up is restricted on a strict need-to-know basis. Only authorised personnel with a legitimate operational requirement may access player data, and all such access is logged and audited.
• Two-Factor Authentication: Player accounts support two-factor authentication (2FA) as an additional layer of security to protect against unauthorised login attempts.
• Intrusion Detection and Monitoring: Our platform is monitored 24/7 by automated security systems designed to detect and respond to suspicious access attempts, DDoS attacks, and other cyber threats in real time.
• Regular Security Audits: 77up engages independent cybersecurity specialists to conduct regular penetration testing and security audits of our platform infrastructure.

09 Data Retention

77up retains your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable Philippine law. The following retention principles apply:

• Active Accounts: While your 77up account remains active, we retain all personal data associated with your account, including identity data, contact data, financial transaction records, and gaming activity logs.
• Closed Accounts: Upon account closure, 77up retains your personal data for a minimum of five (5) years from the date of account closure. This retention period is mandated by Philippine AML regulations, which require gaming operators to maintain comprehensive transaction records for regulatory inspection.
• KYC Documents: Copies of government-issued identification documents and proof-of-address documents submitted during KYC verification are retained for the duration of your account's active period plus a minimum of five years post-closure.
• Communication Records: Customer support chat transcripts and email correspondence are retained for a period of three (3) years from the date of the interaction, primarily for dispute resolution and quality assurance purposes.
• Marketing Preferences: If you withdraw your consent to receive marketing communications, your opt-out preference is retained indefinitely to ensure we do not contact you again for marketing purposes.

After the applicable retention period expires, your personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with your identity. Anonymised, aggregated data may be retained indefinitely for statistical and platform improvement purposes.

10 Your Privacy Rights

Under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 77up. To exercise any of these rights, contact our support team via live chat or at [email protected].

• Right to Be Informed: You have the right to be informed of how your personal data is being collected and processed. This Privacy Policy is how 77up fulfils this obligation.
• Right of Access: You have the right to request a copy of the personal data that 77up holds about you. We will respond to verified access requests within 30 days.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain details directly in your 77up account profile.
• Right to Erasure: You have the right to request that 77up delete your personal data where it is no longer necessary for the purposes it was collected, where you have withdrawn consent (and no other lawful basis applies), or where the data has been unlawfully processed. This right is subject to our legal retention obligations under Philippine AML law.
• Right to Object: You have the right to object to the processing of your personal data where 77up is relying on legitimate interests as the legal basis, and where you believe your interests, rights, or freedoms override those legitimate interests.
• Right to Data Portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to Lodge a Complaint: If you believe that 77up has processed your personal data in violation of the Data Privacy Act of 2012, you have the right to lodge a complaint with the National Privacy Commission of the Philippines (www.privacy.gov.ph).

11 Children's Privacy & Age Restriction

77up is strictly an adults-only platform. No person under the age of 21 is permitted to register, access, or use the 77up platform in accordance with PAGCOR regulations and Philippine gambling law. We do not knowingly collect personal data from individuals under 21 years of age.

During the registration process, every prospective player is required to confirm that they are 21 years of age or older. This declaration is verified through our mandatory KYC process, which requires submission of a government-issued photo ID showing date of birth. Any account subsequently found to belong to a person under 21 will be immediately and permanently closed, and all associated funds will be handled in accordance with applicable Philippine law and our Terms & Conditions.

Parents and guardians are encouraged to use parental control software to restrict access to online gambling sites on devices shared with or used by minors. If you believe a minor may have created a 77up account using false information, please report it to us without delay.

12 Updates to This Privacy Policy

77up reserves the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our data practices, new regulatory requirements, or developments in applicable Philippine law. The date of the most recent revision is displayed prominently at the top of this page.

When material changes are made to this Privacy Policy, 77up will notify registered players via the email address on file and/or by displaying a prominent notice on the platform. We encourage you to review this Privacy Policy periodically to stay informed about how 77up protects your personal data.

Continued use of the 77up platform after any updates to this Privacy Policy take effect constitutes your acknowledgment of the revised policy. If you disagree with any changes, you may request account closure by contacting our support team — we will process your request and handle any remaining funds in accordance with our Terms & Conditions.

13 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data held by 77up, please contact us through the following channels:

• Live Chat: Available 24/7 directly within the 77up platform. This is the fastest channel for privacy rights requests and data-related queries.
• Email: [email protected] — for formal written privacy requests, data subject access requests, and compliance correspondence.

We aim to acknowledge all privacy-related enquiries within 24 hours and to provide a substantive response within 30 days of receiving a verified request. For complex requests, we may require up to an additional 30 days, in which case we will notify you of the extension and the reason for it.

If you are not satisfied with how 77up has handled your privacy concern, you have the right to escalate your complaint to the National Privacy Commission of the Philippines. The NPC can be reached through their official website at www.privacy.gov.ph.